Amazon’s announcement on Tuesday of its new Matchbook offer, allowing customers to buy discounted digital versions of print books they’d previously bought from the retailer, is far from the first attempt to bring bundling to publishing. As Peter Hudson, CEO of BitLit was quick to point out, his start-up has been offering something rather similar…
Category: news
REACTive Publishing: innovation at the Hub
As our industry becomes increasingly hybrid – ever more digital, yet still significantly paper-based – the necessity to innovate is a growing problem for publishers. With revenues squeezed by falling prices and decreasing margins, innovation becomes more vital than ever: if we are to survive, publishers need to find new methods of working, new types…
A Bibliography of Sponges; or, can publishers mop up the backlist market?
Not much to add to this, except to note that the Google settlement is still no closer to becoming a reality… With Google’s interest in ebooks apparently on the wane, might successful e-publishers step into the breach? The announcement last week of Bloomsbury’s new venture, Bloomsbury Reader, will have prompted a few nods of recognition…
#dearpublisher: an open letter to the industry
An early piece on the need for publishers to engage with readers through social media. In a blogpost at Futurebook, shortly after this year’s London Book Fair, Sam Missingham, the Bookseller’s unofficial “chief twitterer”, suggested that UK publishing was using Twitter to engage in a conversation that embraced “authors and their fans, librarians and publishers,…