(FOR THE SOCIETY OF YOUNG PUBLISHERS AT THE LONDON BOOK FAIR, TUESDAY APRIL 14TH, 2015) INTRODUCTION I’m Alastair Horne, and I work for Cambridge University Press. I started out at Cambridge ten years ago as a project developer, testing educational software for primary schools; then spent three years as a project manager, working with internal…
Tag: twitter
Reaching readers: my talk from the 2013 Independent Publishers Guild conference
Academic and professional publishers’ routes to market are changing fast. In this talk, I showcased some of the best ways to build close relationships in niche communities and across social media. If you prefer, you can download a PDF of this talk at the end of the post. INTRODUCTION I’ve ten years’ experience in digital…
#dearpublisher: an open letter to the industry
An early piece on the need for publishers to engage with readers through social media. In a blogpost at Futurebook, shortly after this year’s London Book Fair, Sam Missingham, the Bookseller’s unofficial “chief twitterer”, suggested that UK publishing was using Twitter to engage in a conversation that embraced “authors and their fans, librarians and publishers,…
The pressfuturist manifesto 