Looking back on this report from the afternoon sessions of the 2011 London Book Fair digital conference, what strikes me is that though mobile has proved as important as we expected, nobody’s really taken advantage of the fact that the mobile phone companies, like Apple and Amazon, already have customer credit card details, and so…
Tag: mobile
Mobile opportunities: The 2010 London Book Fair Digital Conference
Interesting to note how some of the key themes of the new publishing – particularly pricing and the relationship with reader – were already at the forefront of industry thinking at the first London Book Fair digital conference. The enthusiasm for new forms of enhanced ebooks has dissipated somewhat now, though… Sunday’s London Book Fair…
