Amazon’s announcement on Tuesday of its new Matchbook offer, allowing customers to buy discounted digital versions of print books they’d previously bought from the retailer, is far from the first attempt to bring bundling to publishing. As Peter Hudson, CEO of BitLit was quick to point out, his start-up has been offering something rather similar…
Tag: bundling
eBook pricing: learning from other people’s mistakes
My second piece for FutureBook, raising concerns about ebook pricing that we still haven’t resolved, and – three years before Amazon’s announcement of Matchbook – proposing bundling as a possible solution. Rereading this in 2013, I belatedly realise that the person who gave that very impressive presentation at Tools of Change Frankfurt in 2009 was…
The pressfuturist manifesto 