(FOR THE SOCIETY OF YOUNG PUBLISHERS AT THE LONDON BOOK FAIR, TUESDAY APRIL 14TH, 2015) INTRODUCTION I’m Alastair Horne, and I work for Cambridge University Press. I started out at Cambridge ten years ago as a project developer, testing educational software for primary schools; then spent three years as a project manager, working with internal…
Mentions: pressfuturist
How to get ahead in publishing
I was asked to give a short talk at the 2013 London Book Fair on a panel session organised by the Society of Young Publishers. Here are my notes from the talk; you can also download them in PDF format at the end. #1 YOUR PROFESSIONAL DEVELOPMENT IS FAR TOO IMPORTANT TO BE ENTRUSTED TO…
Reaching readers: my talk from the 2013 Independent Publishers Guild conference
Academic and professional publishers’ routes to market are changing fast. In this talk, I showcased some of the best ways to build close relationships in niche communities and across social media. If you prefer, you can download a PDF of this talk at the end of the post. INTRODUCTION I’ve ten years’ experience in digital…
The pressfuturist manifesto 